By and large, a great majority of these artist managers are actually well-meaning, industrious, resourceful, selfless people who struggle to make some singer’s or artist’s dream come to life. And they do so because they genuinely believe in the artist’s talents.
Below is a set of reasons that will give you an insightful appreciation of an artist manager’s true value and why you as a singer/artist or a band of musicians should have one.
Why You Need a Good Music Manager
1) He can help put your career on the right path.- Sometimes it’s not easy for a singer or a band to pull back from their everyday activities and have an objective appreciation of the big picture. A knowledgeable and expert music manager can better see how things fit together and map out plans to help the artist navigate through the series of activities that may seem unconnected yet are all part of a huge puzzle. This guy can provide guidance to your career with a set of well-planned moves you and your team can follow to get where you’re going sooner.
2) Good for Prestige – The way professionals in the recording industry see it, there’s something definitely positive about an artist having a music manager. The logic goes something like… If an artist or singer is good enough to attract some form of management, chances are, he/she has got something of great value. Also, most record labels would rather deal with someone who has a full grasp of how the music business works and is in a position to arrive at decisions on a rational rather than emotional basis.
3) Better time Management – In pursuing your career as an artist, there simply isn’t enough time for you to do everything on your own. In between your song-writing, taking care of your mailing list, updating your website, photo shoots and re-hashing your profiles, there’s still 1001 things to do as setting the schedules for interviews, designing the artworks for CD covers and filling up copyright documents. Your music manager can help take care of some of these tasks along with the handling of licensing requests, soliciting of potential sponsorships and crafting a master plan for your career.
4) He’s a good sounding board – Most times he’s on the outside looking in. This allows him to see things from a different angle than yours providing you with different insights and solutions to problems you may be encountering.
5) He’s your top cheerleader – Although fans are mostly the rah-rah guys for a singer, someone has got to bring the same enthusiasm to the music business groups, media people, booking agencies, etc. to keep them constantly engaged and excited about you.